The Keats Shelley is a place of pilgrimage for lovers of Romantic poetry. Located on the edge of the Spanish Steps in Rome it is a remarkably well preserved testament to the lives of the Romantic poets, particularly  John Keats who spent his last days in the humble bedroom on the first floor.

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The board of trustees recognised that in order to survive the museum needed to become more relevant to a newer, younger audience whilst at the same time keeping the emotional resonance of a sacred building that has been frozen in time.

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We worked to help them establish a new visual and verbal identity - the logo itself reflects the 'steps' on its location and the colour palette of terracottas and seafoam blues and greens is at once historic and yet contemporary. The typographic style can be modern or classic and a cinematic approach to imagery opens up a way for them to be more free to express their natural storyteller instincts. The integrated sub line - casa dei poeti / house of poets expresses who they are and what they want to be in the future - a place for everyone to pause, slow down, think, remember and listen.